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Archive for the ‘SkyMiles’


New SkyMiles Check Card Launches

Our SkyMiles members have been asking us for a mileage-earning check card for awhile now, so we looked for a banking partner that shared our commitment to delivering world-class customer service and providing more options to customers. SunTrust is the ideal partner with a strong, complementary network in the Southeast and Mid-Atlantic.

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A traditional check card typically rewards one point or mile for every $4 spent, which is why we’re pretty excited that our new check cards will be one of the fastest-earning programs in the U.S. (And don’t fret if SunTrust doesn’t bank in your area, because we’re looking to soon add other check card partners too.)

What does this mean for you? The lowest annual fees in the industry, added security, fast access to cash at over 2,700 SunTrust ATMs and ease of use at Visa® merchants worldwide.

There are three options available:

  • Classic: earns one mile for every $2 purchased and 2,500 bonus miles for the first signed purchase; annual fee is only $20.
  • Platinum: earns one mile for every $1 purchased, plus for your first signed purchase you get 5,000 bonus miles and a complimentary Delta Sky Club Day Pass; annual fee is $55.
  • Business: earns one mile for every $1 purchased, plus you get 5,000 bonus miles and a complimentary Delta Sky Club Day Pass for the first signed purchase; annual fee is $55.

Enrollment is now open, so sign up at any SunTrust location, call 1-877-SUNTRUST or visit suntrust.com/skymiles for more information.

What do you think about our newest mileage-earning option?

‘Till next time,

Mark Goblirsch
Manager – Co-branded Check Cards

Annual fees apply. One-time Enrollment Bonus Miles will be awarded after the first use of your SunTrust SkyMiles® Check Card for a signature-based purchase. Enrollment Bonus is only available to new SunTrust SkyMiles® Check Cards customers and cannot be combined with any other enrollment offer. Complete rules available at www.suntrust.com/skymiles. All SkyMiles® program rules apply. To review the rules, please visit www.delta.com/skymiles. All Sky Club membership terms, conditions, and house rules apply to Sky Club use and membership. For the complete Sky Club terms, conditions, and house rules, please visit delta.com/skyclub. Offers and benefits subject to change without notice. Other restrictions may apply. The SunTrust SkyMiles® Check Cards are issued by SunTrust Banks, Inc., and available in AL, AR, FL, GA, MD, MS, NC, SC, TN, WV, VA and DC.

Earning Miles with Delta and Partners

We all know the benefits of increasing your SkyMiles: award trips, upgrades, you can even donate to charity. But, we would like to hear from you about how you learn about new SkyMiles opportunities.

Everyone knows that travel on Delta or on one of our codeshare partners earns you miles, but how do you learn about the many other ways of earning bonus miles? We have a whole section on delta.com under SkyMiles called “Ways to Earn Miles” where we list all of our SkyMiles partners and what they have to offer; but do you find it helpful? Would you like to see it arranged in a different manner? Would you like notification each time a new partner has been added? What about the Limited Time Offers? Are they easily reached through the website?

Now is the time for you to speak out and offer suggestions about how you would like our website to serve you in earning more SkyMiles. I can’t promise that all the suggestions will be implemented right away but we will be making every effort to make the information more accessible. Just post your suggestions below.

Looking forward to all those great ideas,

Carole Gregory
Delta Web Content Developer

Medallions and Choice Seats

In a comment to my post about More Options for Medallions, a great question was posed about Coach Choice Seats and how Medallion Preferred Seats are affected.

While it’s true the Choice Seats project opened a new revenue stream for Delta, it did not come at the expense of existing Preferred Seats. The number of preferred seats Delta offers is the same before and after choice seats implementation. Over 90% of seats on Delta flights are still available when booking, or any time after, at no charge.

The SkyMiles team insured the integrity of the Preferred Seats program throughout the business requirements phase of the Choice Seats application development. Medallion members can continue to book Preferred Seats at any time prior to departure, and the number of seats allocated has not changed. Consequently, Medallions may also book Choice Seats for no fee, but only in the 24 hours prior to the flight.

As a side note, if someone purchases a Choice Seat, but ends up sitting in a different spot, the fee will be refunded.

Shani Nizan
delta.com

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UPDATE 11/17: Thank you for participating in the Delta Blog! Delta has been listening to your concerns and has responded. For more information see my comment below.

Third Awards Tier Improves Calendar Performance

Recently we launched the new SkyMiles three tier program on delta.com to improve Award ticket shopping. While this release does not focus specifically on the calendar issues outlined by Drew, we are aggressively investigating ways of eliminating the discrepancy completely.

In yesterday’s world, a domestic coach Awards flight started at 25K miles. Within the low fares, the next level ticket started at 37,500 miles. If low level tickets were sold out for one leg, the next level would start at 50K miles. As of today, the same flight still starts at 25K. However, the next level ticket is 32,500 miles, and if all the low level tickets are sold, the next redemption level starts at 40K miles and upwards. As a result there are three times more options now.

In order to do this, the calendar needed a new interface.

Originally, the design called for the mileage amounts associated with the lowest available level to be displayed on the calendar day. The days with the lowest availability were marked in blue much the same way the lowest fares are marked on the select flights page.

For the calendar, we get data in the form of indicators letting us know the lowest level that might have availability. We built a web service to get the mileage amounts. The interface combined these two pieces to 1- display the amount on the day, based on the indicator and 2- calculate an estimated cost (in miles).

We decided to use a tri-colored calendar with text indicating the lowest mileage level available as “Low, Med or High.”

Several other enhancements will help the page load faster:
• the code to write out the calendar has been optimized
• the code used to re-display the trip duration has been streamlined
• Javascript consolidation means the functions to run the page are in cache and do not need to be downloaded on page load
• square corners and white backgrounds require less memory than the previous layout

Shani Nizan
delta.com

Taxes and fees for award travel are the responsibility of the passenger and must be paid at the time the ticket is booked. Award travel seats are limited and may not be available on all flights or in all markets. All Delta SkyMiles program rules apply. To review the rules, please visit www.delta.com/memberguide.

New SkyMiles Award Structure

Hey everyone,

Over the last few months, I’ve talked about our plans to revamp the SkyMiles Award redemption structure, and if you’ve searched for Award Travel at delta.com recently, you’ve experienced firsthand the changes we’ve made.

I’m excited to announce that after months of strategizing, planning and testing, our new three-tiered Award structure has been implemented and is officially up and running at delta.com.

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So what does this mean for you?

First, it means that we listen to your feedback. You tell us you want more redemption options. You want to be able to go where you want to go when you want to go there. So we’ve given you the ability to decide when you fly and how many miles you’ll pay to get to that final destination.

With our new Award structure, the tiers are 25,000, 40,000 and 60,000 miles for travel within the continental U.S. (48 states), Alaska and Canada – and you can mix and match prices and cabins to create your ideal itinerary. That means you now have more flexibility and more options when you redeem miles. And, with last-seat Award availability again at 60,000 miles, if there’s an open seat on the plane and you have enough miles, it’s yours!

So visit delta.com/awardticket and try it out. What do you think? We’re listening.

Thanks for your loyalty,

Jeff Robertson
Vice President – Loyalty Programs

UPDATE 10/21: New comment from Jeff below. For an insiders view of the Award Ticket Calendar on delta.com check out Drew’s Award Ticket Calendar Demystified post here.

UPDATE 11/21: New comment from Jeff below. Thank you all for your feedback.