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Earning Miles with Delta and Partners

We all know the benefits of increasing your SkyMiles: award trips, upgrades, you can even donate to charity. But, we would like to hear from you about how you learn about new SkyMiles opportunities.

Everyone knows that travel on Delta or on one of our codeshare partners earns you miles, but how do you learn about the many other ways of earning bonus miles? We have a whole section on delta.com under SkyMiles called “Ways to Earn Miles” where we list all of our SkyMiles partners and what they have to offer; but do you find it helpful? Would you like to see it arranged in a different manner? Would you like notification each time a new partner has been added? What about the Limited Time Offers? Are they easily reached through the website?

Now is the time for you to speak out and offer suggestions about how you would like our website to serve you in earning more SkyMiles. I can’t promise that all the suggestions will be implemented right away but we will be making every effort to make the information more accessible. Just post your suggestions below.

Looking forward to all those great ideas,

Carole Gregory
Delta Web Content Developer

Medallions and Choice Seats

In a comment to my post about More Options for Medallions, a great question was posed about Coach Choice Seats and how Medallion Preferred Seats are affected.

While it’s true the Choice Seats project opened a new revenue stream for Delta, it did not come at the expense of existing Preferred Seats. The number of preferred seats Delta offers is the same before and after choice seats implementation. Over 90% of seats on Delta flights are still available when booking, or any time after, at no charge.

The SkyMiles team insured the integrity of the Preferred Seats program throughout the business requirements phase of the Choice Seats application development. Medallion members can continue to book Preferred Seats at any time prior to departure, and the number of seats allocated has not changed. Consequently, Medallions may also book Choice Seats for no fee, but only in the 24 hours prior to the flight.

As a side note, if someone purchases a Choice Seat, but ends up sitting in a different spot, the fee will be refunded.

Shani Nizan
delta.com

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UPDATE 11/17: Thank you for participating in the Delta Blog! Delta has been listening to your concerns and has responded. For more information see my comment below.

Third Awards Tier Improves Calendar Performance

Recently we launched the new SkyMiles three tier program on delta.com to improve Award ticket shopping. While this release does not focus specifically on the calendar issues outlined by Drew, we are aggressively investigating ways of eliminating the discrepancy completely.

In yesterday’s world, a domestic coach Awards flight started at 25K miles. Within the low fares, the next level ticket started at 37,500 miles. If low level tickets were sold out for one leg, the next level would start at 50K miles. As of today, the same flight still starts at 25K. However, the next level ticket is 32,500 miles, and if all the low level tickets are sold, the next redemption level starts at 40K miles and upwards. As a result there are three times more options now.

In order to do this, the calendar needed a new interface.

Originally, the design called for the mileage amounts associated with the lowest available level to be displayed on the calendar day. The days with the lowest availability were marked in blue much the same way the lowest fares are marked on the select flights page.

For the calendar, we get data in the form of indicators letting us know the lowest level that might have availability. We built a web service to get the mileage amounts. The interface combined these two pieces to 1- display the amount on the day, based on the indicator and 2- calculate an estimated cost (in miles).

We decided to use a tri-colored calendar with text indicating the lowest mileage level available as “Low, Med or High.”

Several other enhancements will help the page load faster:
• the code to write out the calendar has been optimized
• the code used to re-display the trip duration has been streamlined
• Javascript consolidation means the functions to run the page are in cache and do not need to be downloaded on page load
• square corners and white backgrounds require less memory than the previous layout

Shani Nizan
delta.com

Taxes and fees for award travel are the responsibility of the passenger and must be paid at the time the ticket is booked. Award travel seats are limited and may not be available on all flights or in all markets. All Delta SkyMiles program rules apply. To review the rules, please visit www.delta.com/memberguide.

New SkyMiles Award Structure

Hey everyone,

Over the last few months, I’ve talked about our plans to revamp the SkyMiles Award redemption structure, and if you’ve searched for Award Travel at delta.com recently, you’ve experienced firsthand the changes we’ve made.

I’m excited to announce that after months of strategizing, planning and testing, our new three-tiered Award structure has been implemented and is officially up and running at delta.com.

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So what does this mean for you?

First, it means that we listen to your feedback. You tell us you want more redemption options. You want to be able to go where you want to go when you want to go there. So we’ve given you the ability to decide when you fly and how many miles you’ll pay to get to that final destination.

With our new Award structure, the tiers are 25,000, 40,000 and 60,000 miles for travel within the continental U.S. (48 states), Alaska and Canada – and you can mix and match prices and cabins to create your ideal itinerary. That means you now have more flexibility and more options when you redeem miles. And, with last-seat Award availability again at 60,000 miles, if there’s an open seat on the plane and you have enough miles, it’s yours!

So visit delta.com/awardticket and try it out. What do you think? We’re listening.

Thanks for your loyalty,

Jeff Robertson
Vice President - Loyalty Programs

UPDATE 10/21: New comment from Jeff below. For an insiders view of the Award Ticket Calendar on delta.com check out Drew’s Award Ticket Calendar Demystified post here.

UPDATE 11/21: New comment from Jeff below. Thank you all for your feedback.

The Award Ticket Calendar

The Award Ticket calendar is somewhat close to me because I was involved with the initial project to add the functionality to Award Ticket Shopping. Passions and tensions on the topic run extremely high. The biggest complaint (outside of availability) is that the calendar shows availability that “disappears” when selecting flights. Why does that happen? Frankly, its a difference in how the data is collected. Hold on to your seats, there’s some math ahead! ;)

At a high level, for any date pair searched, the resulting calendars show up to 961 (31×31) date combinations (such as a departure in July returning in August) per cabin combination. For comparison, if you are searching dates within the same month there are up to 496 possible date combinations (31 options on the 1st, plus 30 on the 2nd, plus 29 on the 3rd, etc). This is under the assumption there is only one possible flight option per day. What if there are more? What if there were 5 flights or more available per day?

To use a real example, if you are searching for flights from Atlanta, GA to New York-La Guardia, NY departing on Monday Dec 29th and returning Saturday January 3rd how many options are there? Well if you look at the schedule there are 17 flights to LGA on 12/29 and 9 flights back on 1/3. Using those for each day of the week results in (31×17) x (31×9) options. Oh sorry, that’s 147,033 options. That’s using just LGA. If your final destination is NYC then what if we include options to JFK and EWR? You could include HPN (White Plains) as well.

It doesn’t take long to realize that the number of options available is growing beyond control. The problem is not in retrieving all the information, its that auditing each of those options takes time. If we use 1ms as the time required to check each itinerary’s validity as an option, using the example above of 24,025 itineraries would require just under 25 SECONDS. Fortunately there are more than 5 available routes per day for most searches. It’s also rare that there is one person searching at a time. At this point you have to start looking at the computers doing all that work in a different light.

At the end of the day a decision had to be made regarding the methodology used for searching that balances accuracy, response time, and investment (both in development time and hardware costs). These are often the hardest choices because all those factors play into your experience. The end decision was to use one type of search for the calendar and a different one for the available flights. They are different, but both 100% accurate. What does that mean to YOU when you search?

Behind the scenes, the calendar builds the schedule of flights for each given day (non-stop, direct, one-stop, and multi-stop). Then each flight is reviewed to see if the number of SkySaver seats are available in the cabin you searched. Once it finds a match, it stops searching that day, and moves to the next. When you move on to look at the flight options for your selected days, its a much more intensive look that validates all the business rules. After you’ve selected your flights, the itinerary is again audited and priced. If you started the search without logging in, before you provide the passenger information, we price it again to make sure you get the lowest possible price.

To be frank, the calendar might be improved by just taking the “just throw more servers at it” methodology. The intrinsic problem with that approach is the number of servers required and the cost incurred to get them. More servers by default will only support more capacity (the number of people using the site at the same time), not necessarily more speed. To improve speed requires one or more things to happen:

  • faster processors
  • more efficient algorithms
  • farming/distributive computing (often used in the production of 3D animation and rendering)
  • less complex rules

So while there are differences between the response on the calendar, the flight results, and the final pricing, the award ticket calendar provides a much faster way to search for availability. As a developer, it both inspires and challenges me. At the end of the day, I want the end product to be a success as judged by the user. The numbers show that 75% of all Award Tickets are booked on delta.com.

So there you have it: the award ticket calendar demystified.

drew
delta.com GUI Developer