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Remaking the In-flight Safety Video (Part 2)

Published April 11th, 2008 in Onboard, Safety | 9 Comments →

Hello everyone!

Just a quick note to thank everyone for the overwhelmingly positive reaction to Delta’s new safety video.

No one could have anticipated the reaction or the level of interest from our customers and the media. After hitting our blog, YouTube, and FlyerTalk, the Associated Press picked up the story of “Deltalina” and the buzz began. The amount of viewers worldwide has more than doubled since our last update, now with over 800,000 views! This version is currently being rolled out to our fleet during April and May and will be completed by June 1st.

Delta Air Lines Safety Video Shoot

Filming took place in January at Delta’s World Headquarters in Atlanta. Our director and production company oversaw more than 100 people involved in the shoot, from extras to engineers, make-up teams to mechanics. And as I mentioned before, the participants in the video are real Delta employees. This saved our budget, and allowed us to feature our greatest assets – our people.

Here are a few behind the scenes images from the shoot. If you dig a little and look closely, you’ll find a sign on the wall at the hangar where we filmed. It reads, “PAINT DEPARTMENT, STAFFED BY PROUD DELTA EMPLOYEES.”

We couldn’t agree more.

Chris B.
Manager – Global Product Development
In-Flight Entertainment

Who Says Safety Can’t be Sassy?

Published March 27th, 2008 in Onboard, Safety | 8 Comments →

Hi everyone!

Wow. What a week. A huge thanks to you for your support and encouragement in response to our new safety video. It’s hard to believe we’ve already had nearly half a million hits on YouTube in such a short period of time. And, being compared to the beautiful, Angelina Jolie? Well, let’s just say you made this Deltalina’s year.

Safety Video Shoot

Here at Delta, there is nothing we take more seriously than your safety. We know that safety videos are traditionally quite boring but the safety instructions we provide onboard are so important that we wanted to make our latest video more interesting and engaging (and yes, we do see you when you’re snoozing, reading a book or talking on your phone instead of listening).

Personally, I’ve wanted to be part of a Delta safety video since I first joined the company more than 10 years ago and finally, I got my big break. We had an amazing group of employees participate in the making of the safety video which actually made those 16-hour days fly right by.

Coming soon, Chris Babb, our internal producer, will share more behind-the-scenes photos and stories about the video with you. In the meantime, on behalf of all of the fabulous Delta employees featured in our new video, thanks for paying attention… And remember, smoking is not allowed on any Delta flight.

Do you have any questions about the shoot? We’ll try to address as many as we can.

Hugs,

Katherine

Flight Attendant – ATL based

In-flight Safety Video Update: Thank You

Published March 26th, 2008 in Onboard, Safety | 3 Comments →

Hi friends,

We wanted to drop you note to thank you all for watching and sharing our new in-flight safety video that premiered here on the Delta Blog! Because of you we’ve received a LOT of interest.

Delta Flight Attendants NYC

Stay tuned for Part II of our exclusive Behind the Scenes look at the safety video shoot from Chris and Katherine aka ‘Deltalina’! (third from the right) coming soon.

But until then, check out more videos from Delta here and some of the news highlights below:

Thanks again!

Katie

Marketing | delta.com & self-service

World Premiere!
Delta’s New In-flight Safety Video

Published February 20th, 2008 in Onboard, Safety | 12 Comments →

You’ve seen it here first! Check out the new safety video.

YouTube Preview Image

In-flight safety videos can be very boring. Trust us, we know! We remade this one to be more fresh, modern, and human. Plus, all the people you see are real Delta employees!

Stay tuned, I’ll be posting more details on the making of the video.

Chris
Product Manager
IFE & Media

Remaking the In-flight Safety Video (Part 1)

Published January 30th, 2008 in Onboard, Safety | 12 Comments →

We’ve just recently remade the in-flight safety video! You’ll see it onboard very soon. Stay tuned, and I’ll give you all the details about filming and the cast (who were actual Delta employees!).

inflight-safety-video.jpg

Chris Babb
Manager – Global Product Development
In-Flight Entertainment

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