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Archive for the ‘Onboard’


In-flight Safety Video Update: Thank You

Hi friends,

We wanted to drop you note to thank you all for watching and sharing our new in-flight safety video that premiered here on the Delta Blog! Because of you we’ve received a LOT of interest.

Delta Flight Attendants NYC

Stay tuned for Part II of our exclusive Behind the Scenes look at the safety video shoot from Chris and Katherine aka ‘Deltalina’! (third from the right) coming soon.

But until then, check out more videos from Delta here and some of the news highlights below:

Thanks again!

Katie

Marketing | delta.com & self-service

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What do you do when you fly?

I love the time I spend on airplanes.

Sometimes I think it is the only time that I sit still for any length of time! It seems like every movie I have seen lately has been on a plane—it’s the perfect time to catch up on the latest. I just saw Oscar nominated films Elizabeth: The Golden Age, Into the Wild, and La Vie en Rose on my last round trip to Europe. And if it weren’t for flight time, I don’t think I would ever have time for anything more than the cartoons in The New Yorker.

In a recent study my group completed on in-flight entertainment, we found that reading, sleeping, and watching movies top the list of in-flight activities of SkyMiles members.

In-Flight Activities
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Considering the last time you traveled on an airline, what did you do to occupy your time during the flight?

Frank
Manager
Customer Insights & Analytics

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World Premiere!
Delta’s New In-flight Safety Video

You’ve seen it here first! Check out the new safety video.

In-flight safety videos can be very boring. Trust us, we know! We remade this one to be more fresh, modern, and human. Plus, all the people you see are real Delta employees!

Stay tuned, I’ll be posting more details on the making of the video.

Chris
Product Manager
IFE & Media

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Remaking the In-flight Safety Video (Part 1)

We’ve just recently remade the in-flight safety video! You’ll see it onboard very soon. Stay tuned, and I’ll give you all the details about filming and the cast (who were actual Delta employees!).

inflight-safety-video.jpg

Chris Babb
Manager - Global Product Development
In-Flight Entertainment

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But will it play in Peoria…?

The phrase, “Will it play in Peoria?” has long been used to rank the appeal of something to mainstream America. The phrase initially came into fashion during the vaudeville era, when it was believed that if a new show was successful in Peoria, Ill., it would work anywhere in America.

If you look at the video entertainment that airlines (including Delta) have offered in the past, I’ll bet many of the programming decisions were based on that age-old question. Whatever was least likely to offend the greatest number of people ended up onboard. And that usually meant a pretty blah entertainment offering.

Over the past year we’ve been progressively programming movies that are more hip and that were released theatrically with a PG-13 or R rating. Of course, we’re still editing our overhead offering to content standards on par with network TV stations. And in many cases, films are edited to even stricter airline standards.

We provide a disclaimer with specific content warnings prior to every film aired onboard and provide ratings and content overviews in Sky magazine. Another thing to remember is that many films are released with an R rating due to profanity or adult dialogue. But with the profanity edited out, the film likely wouldn’t be rated R in a theater.

For instance, we recently aired “Georgia Rule.” This film was rated R theatrically, but we removed all profanity. And while the film included mature dialogue, movie audio can only be heard through headphones. With that in mind, we rely on parents to decide if it’s appropriate for their child to listen to the audio track.

This shift in the type of entertainment we offer has not gone unnoticed. As you might expect, this move toward offering popular Hollywood movies and some great independent films has resulted in a lot of customer feedback…some quite passionate. However, the overwhelming response from our flyers has been very positive.

I’d like to hear your thoughts. Do you like the direction we’re taking?

Chris Babb
Manager - Global Product Development
In-Flight Entertainment

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