Browsing through the Delta Archives for exhibit images, I turned up this wonderful 1934 joint schedule from Delta and Eastern for travel from New York to Dallas via Atlanta. Click here to see front & back.

In the same folder with the schedule was a perspective on air travel by longtime Delta engineer Art Ford in 1976. Passengers traveling from New York to Dallas in 1934, were in for a ride, writes Ford:

“You first rode in an Eastern T-34 Condor to Atlanta, and then connected to a Delta Stinson Trimotor for the rest of the journey. And what a journey it was! You took off and landed 15 times; you spent 19 hours enroute; you bounced around in the hot air thermals at 3,000 to 5,000 feet strapped in a wicker chair with a sickness cup handy. You went blindly through thunderstorms and frequently diverted to alternate airports.

Bad as it was, it was still progress. The alternate was black soot [by train] or boiling radiator [by car] and a journey 5 to 6 times as long. . .

Today [in 1976], your New York to Dallas flight is a non-stop jet at 600 miles per hour and 38,000 feet. It is a fast, comfortable and reliable flight. With a travel time of 3 1/2 hours . . . you have truly witnessed the miracle of scheduled air transportation’s progress.”

2009 marks 50 Years of Delta Jet Service. Happy jetting!

Marie Force

Archives Manager

Famous aviator Amelia Earhart is once again in the public eye this weekend with a new movie starring Hilary Swank as Amelia and a major exhibit at the Museum of Flight in Seattle. What you may not know is that Earhart was briefly part of Delta history through our merger with Northeast Airlines in 1972.  We have several images of her in the Delta Archives including this one:

Amelia Earhart is standing with airline and railroad officials at the launch of Boston-Maine Airways service in 1933. She was one of four partners who invested in the small New England airline operating 8-passenger Stinson planes from Boston to Portland and Bangor, Maine.  Boston-Maine Airways became Northeast Airlines in 1941.

Earhart attracted public interest and customers to the new airline. She had just set two major air records the previous year:  first woman to fly solo across the Atlantic in May 1932, and first woman to fly solo nonstop coast to coast in the U.S. in August. For Boston-Maine Airways, Earhart did publicity trips to cities along the airline’s route, speaking with the press and prominent citizens along the way.

After Earhart was lost during an around-the-world attempt in 1937,  Northeast Airlines dedicated its hangar in Boston to her memory in 1949. Below is a photo of the dedication ceremony with a Douglas DC-4 in the background:

And, here is the plaque itself, which came to Delta after the 1972 merger:

Marie Force

Archives Manager

It’s been 50 years since our ”widget” logo first appeared in advance ads for Delta Royal Jet Service. Below is a rare work-in-progress drawing of the widget by Robert Bragg, a vice president at Delta’s ad agency BDA, who designed the jet logo that evolved into our corporate logo.

The initial idea that sparked Bragg’s design came from Delta’s Richard (Dick) Maurer, Delta senior vice president, general counsel and secretary. In 1955, he noticed a similarity between the Greek letter ‘delta’ and the swept-wing appearance of the new jets seen overhead, and shared his thoughts with Bob Adams, head of Delta’s ad agency.  Click here to read the entire letter.

By the early 1960s, the widget had evolved from our first jet service logo into our official corporate logo. Delta’s advertising department described the symbolism of the widget’s colors of red, white, and blue: “Within the strong outline of the triangle, the blue portion points to the sky where we fly—the point represents the pinnacle of professional achievement. Just entering the blue is the swept wing of the jet, represented by the broad white ‘V.’ The flat broad base suggests Delta’s solid foundation. Colored red, it can be regarded not only as the exhaust behind the jet but also the flame of leadership that keeps the point headed upward.”

Thank you to Eve Bragg for permission to reproduce Robert Bragg’s widget concept drawing.

Marie Force

Archives Manager

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