The long awaited transition of delta.com to the same layout of nwa.com: 1024×768 is tentatively scheduled for launch in July.
It has not been a small task to say the least. We’re at close to 600 files and growing. The last time I know that this many files were moved into production at the same time was 2005.
Here is a sneak peek at what the home page will look like (click to magnify):
Looking forward to answering any questions you may have.
drew
Senior Developer, delta.com
Starting today, you’ll never miss out on bonus miles again. Each week we’ll highlight our top public promotions to help you get your next award travel ticket even faster.
Delta Shuttle Bonus: Earn 2,500 bonus miles. New low fares and a minimum of 2,500 bonus miles on every shuttle flight.
This campaign is valid until July 26, 2009.
Delta Elite Bonus: Earn up to triple flown miles toward Medallion® status
This campaign is valid until June 15, 2009.
International Bonus: Enjoy up to 50,000 bonus miles in Business Class (or 25,000 in Economy Class) on select new international routes. Enroll by August 31, 2009 and complete travel by September 30, 2009.
Additional terms and conditions apply. Visit each promotion landing page for more information.
And don’t forget - Earn up to 500 bonus miles roundtrip on all flights you book at delta.com. You have until May 31, 2009 to book your ticket and, best of all, you can travel anytime. No enrollment is required!
Kevin Pinto
Manager SkyMiles Promotions
All Delta SkyMiles program rules apply. To review the rules, please visit www.delta.com/memberguide. Each offer subject to the terms and conditions of the individual offer. Offers void where prohibited by law. Offers subject to change without notice. Other restrictions may apply.
You may have noticed that your Delta emails about fare sales, SkyMiles promotions and program updates, and other partner offers look a little different starting today.
Yesterday we launched our first mailing in our newly redesigned Marketing email template. The template has been updated to provide you with an easier read, quicker access to delta.com, and more personalized and relevant information.
We hope you enjoy our new design, which you’ll see on all future Delta emails. What’s your take?
John Morris
Manager, Direct & Interactive Marketing
Anyone remember the online booking bonus at delta.com?
In the 1990’s the novelty of buying a plane ticket online made some folks a little nervous, so we gave customers bonus miles for booking online at delta.com.
But by 2007, customers like you discovered that in addition to finding Delta’s lowest fares they could rest assured that there weren’t any online travel agency booking fees, that they had access to the full range of advance seat assignments, could check in online, manage their SkyMiles, rent cars, get destination info, and lots more. People no longer needed the additional incentive to book directly at delta.com
Starting today for a limited time, we’re bringing back our online booking bonus. As a thanks to you, our loyal delta.com users, you will now earn up to 500 bonus miles on all flights you book at delta.com between April 28 and May 31, 2009. It’s our way of not only thanking you for your loyalty, but also to encourage other customers to save time and money by going to the only site that guarantees you’ll get Delta’s lowest fares online: delta.com.
Please pass this along to your friends too… Summer is fast approaching and Delta’s the only U.S. airline flying with you to six continents.
Are there any other favorite ‘retro’ promotions or programs you’d like to see return?
Thanks for your loyalty!
Josh Weiss
Managing Director – delta.com & self-service
Earn 500 bonus miles for each flown round-trip qualifying ticket (250 bonus miles for each one way ticket) purchased at delta.com. A qualifying ticket includes any Delta or Northwest coded flight purchased at delta.com. Flights must be sold under the DL or NW code. Bonus miles do not count toward Medallion® or Million Miler™ status. Bonus applies only to the SkyMiles member flying and purchasing the qualifying ticket at delta.com. Purchase Period: Tickets must be purchased between April 28, 2009 and May 31, 2009 for travel anytime. Bonus miles will post to the SkyMiles account of the qualifying member 4-6 weeks following the end of the promotion (May 31, 2009). All SkyMiles program rules apply. To review the rules, please visit delta.com/memberguide.
Recently we’ve been playing a different kind of name game, which has been all the buzz at Delta and with some of you.
As you may have heard, we are integrating the Delta and Northwest lounges (Delta Crown Room Club® and Northwest WorldClubs® and implementing a brand new moniker – Delta Sky Club™.
Behind the scenes, the “rebranding” spurred lots of excitement and discussion. The Crown Room Club brand has greeted Delta lounge-goers since 1959, and the WorldClubs brand has been around since 1987.
However, we wanted a name that spoke to the truly global nature of the combined network, so a plan of action was put in place. What does it take to change the name of a worldwide establishment? Lots of work.
Well, not only is there brainstorming and working with creative folks to generate new options, but then the Legal department gets involved and checks for any potential trademark infringement issues (insert your own lawyer joke here; a Delta lawyer removed mine). Once that hurdle is cleared, it’s time to present the options to executives (and try to influence the final outcome).
Once all parties come to a unanimous decision, the real fun begins! We take a detailed inventory of everywhere the “old” name appears and develop a schedule for updating every item on the list. We’re talking Web sites, paper applications, airport signage, membership cards – the list is exhausting. Ultimately, what may seem a small decision actually takes several months to fully implement. We’re targeting a full implementation of December 2009.
So, that’s a summary of how to change a corporate brand. We hope you like the new name (and relaxing in our rebranded lounges) as much as we do. We think it fits nicely with the other names on our family tree, such as the SkyMiles® program, SkyTeam® Alliance and Sky Magazine. Check out a Delta Sky Club the next time you’re traveling and let us know what you think. Our newest Delta Sky Club will debut in Miami in June - watch out for it.
And of course, you may continue to access both Crown Room Clubs and WorldClubs as we convert to Delta Sky Club, and all lounge locations will honor current membership cards.
We hope to see you at a Delta Sky Club soon!
Ranjan Goswami
Director- Customer Experience Planning & Development
