More than 1,500 visitors waited in line for up to 20 minutes to try our new flat-bed seat during the Delta Cabin tour of Madrid which concluded on March 22ndat the Spanish headquarters for American Express. The Delta Cabin tour began March 16, coinciding with our 20th anniversary celebrations of service between the U.S. and Spain. During its 10-day tour, the Delta Cabin visited prime locations throughout the illustrious Spanish capital. Locations included: the global head office of Banco Santander, one of Europe’s largest banking corporations; the headquarters of El Corte Inglés, Spain’s leading department store;as well as El Casino de Madrid, Spain’s most renowned members club.
“With tough competition from oneworld in the market, the Delta Cabin tour was an innovative and exciting way to connect with business travelers and travel buyers in Madrid;” said Jina Sanone, managing director Market Development and Analysis EMEA . “The response has been phenomenal and the success of it all has been thanks to the great teamwork across numerous Delta departments.”
This summer, we are proud to be be offering over 1,000 full flat-bed seats each week between the U.S. and Spain, coinciding with our service from four Spanish cities to the United States.
With Delta investing $2 billion into product development, we want our customers to know where the money’s going. So we’ve developed the Delta Cabin: a life-sized mock up of a real BusinessElite cabin fully equipped with the new full flat bed seat. The idea is to create the flying experience on the ground and showcase the new product to prospective new customers, and it has been doing just that all over Europe this winter!
The challenge of putting together the cabin is akin to a Rubik’s cube, and is just as rewarding when you complete it.
I’m just one person in a team of three who have made the cabin a successful initiative – with the marketing, sales and PR team ensuring that as many people as possible get the chance to know and experience the flat-bed for themselves. One of the biggest challenges is getting the best location for the cabin; we’ve managed to display it in some amazing venues including Milan’s prestigious Galleria Vittorio Emanuele II, right at the heart of the fashion and financial district as well as London’s Canary Wharf.
For me the response from passers-by has been the best part of the experience. There are so many different types of people that visit the stand right from the big corporate clients through to frequent flyers excited about the introduction of the lie-flat bed in their market. It might take a little bit of coaxing sometimes to get them to lie down and relax but once they do they often stay there for quite some time.
With 12,000 full flat seats now operating between the US and EMEA, the cabin gets the message out there about our investment in a practical and fun way. It’s currently touring Europe, with high profile stops including a stay at El Casino de Madrid, Spain’s most renowned private members club. Here media, trade and corporate clients will be invited to take a virtual test flight and experience the new fully flat bed. The Delta Cabin will make a guest appearance too at El Corte Ingles, Spain’s leading department store. And we are scheduled to drop into a number of European companies’ head quarters in London over the coming months. So do keep your eyes out as you may see us ‘reclining’ some guests near you soon!
Delta EMEA Group