Comments on: Delta Sky Clubs in Atlanta Reach New Heights

By: Joe

Joe — Wed, 12 Oct 2011 23:46:34 +0000

Well said and a viable solution to what could be a problem situation as this program expands to the high traffic Sky Clubs, as you so well stated! I am a wine drinker and agree that self service soft drinks, beer and wine makes great sense although I have not noticed any problems thus far! NRT is still self service and I hope that does not change.

By: Badger_Prof

Badger_Prof — Mon, 10 Oct 2011 19:10:46 +0000

The new SkyClubs are great. I feel I have received great value from SkyClubs and have already made use of “new” clubs at SEA, LGA, and ATL. The expansions are great-particularly at these airports where clubs often get so crowded. This is helping a lot.

As you know, many customers have expressed displeasure with the tended bar concept. This concept makes it difficult and time-consuming to obtain a soft drink or quick glass of wine or beer–especially at times when the bartender is busy with a rush of customers. It appears likely that this new model will lead to even more delays as bartenders have to deal with payments for the premium drinks. If true, this is not a good thing.

I actually think the luxury drink model can be a smart business model for Delta to derive some additional revenue from a small number of customers without taking away value currently offered to the vast majority of customers. This new product might prove popular with a sub-set of your customers. As any smart business knows, it can be difficult to introduce a new luxury product that will be of interest to a small sub-set of customers without damaging the value of existing products for the majority of customers.

So, how could Delta introduce its new model, create a new revenue stream via a new luxury product that will be welcomed by a small sub-set of customers, and increase the satisfaction of the majority of customers? I would suggest the following as a possible model:

1. Use the tended bar to sell the premium drinks.
2. Move soft drinks to a self-service location.
3. Move the free house beer and wine to a self-service location.

These steps would make the majority of your customers happy because they can quickly and easily access your basic products. These steps would make your premium drink customers happy because they would speed service for the purchase of premium drinks because customers using the free drinks would not be at the bar to slow premium service. These steps would benefit Delta by increasing the revenue yield from bartenders since they could concentrate on serving the premium drinks. These premium drinks are priced at or above the price of similar products at airport bars. If SkyClub customers find it easier and/or less expensive to buy their premium drinks at an airport bar, some will do so.

How about it? Am I the only one who wants Delta to maximize revenue while improving customer service and satisfaction?

By: Joe

Joe — Sun, 09 Oct 2011 22:30:56 +0000

During a recent visit to Korea I used the KAL club and found it to be relaxing and an enjoyable relief from the busy concourses of the ICN airport! I was amazed to see a full breakfast buffet available to all authorized members and guests. However, I do prefer our Sky Clubs in NRT and the great service the staff provides! Sky Clubs are a great value for those of us who travel frequently and rely on the great service provided by Delta! With that said, when will we get a club in LAS?

By: Joe

Joe — Tue, 04 Oct 2011 20:13:15 +0000

I was in the NEW roof top club in SEA a couple of weeks ago and was highly impressed with the club itself as well as the really friendly staff! Vast improvement from the old location / club facility!

By: seafinw

seafinw — Fri, 30 Sep 2011 00:27:45 +0000

Is there any news on the Sky Club on the roof at SEA?

By: Tim

Tim — Fri, 02 Sep 2011 21:13:03 +0000

The new Sky Club in Terminal D is excellent. It was strange to go down to ramp level but this club will serve Term D well. Thanks Delta!

By: Joe

Joe — Fri, 26 Aug 2011 11:53:36 +0000

Great.. Sky clubs are the best! Now, when will we get one in LAS and when will the “cellar” facility in HNL be moved back to the gate areas on the departure level? For those of us who fly in and out of LAS often, the cramped gate areas, the noise from the slots and the ultra expensive food and beverage locations beg for the need to establish a Club or at least partner with another carrier!

By: dmarcus123

dmarcus123 — Thu, 25 Aug 2011 14:51:25 +0000

Really nice to have this club on D. Love the tray tables on the chairs and the easy access to power.

By: tonyp

tonyp — Wed, 24 Aug 2011 14:31:03 +0000

I was in this new club yesterday, it is very nice! It is great to finally have a Sky Club on Concourse D! It is great to hear about the new club in Seattle. Any chances of getting a club again in Denver? Is Delta adding any new cities to the Sky Club program in the next year?