It is always interesting to me to think about how different, yet similar we all are. Similar to different regions in the U.S., here in Europe there is a vast cultural diversity. Although, when you get right down to it, the guy who is traveling to Omaha, Nebraska from Atlanta has similar wants, behaviors and needs as the European woman traveling between Atlanta and Paris.
In fact, as we work to create product offerings that cater to our customers overseas, we wanted to do a deep dive into what Europeans are doing to “logoff” from the real world while traveling with us. Nothing like a good survey to take the pulse of our customers, so we asked 2,000 business travelers in the UK, France, Germany and Spain who had traveled in the last 12 months.
Our quick survey reveals that the Germans are quite the bookworms and a whopping 64% want to catch-up on some reading while traveling with us. Not surprising that most other Europeans want to watch movies onboard (like the action-packed Green Lantern movie). But I did learn that my fellow Europeans have a sappy side too and can appreciate a good romantic comedy!
Interestingly to me and by far the most important thing to the European business passenger isn’t our movie selection, it’s actually the pampering and good service they receive from our flight attendants. Who knows, maybe this makes up for a bad day at the office?
Also, as you can imagine business travelers lead busy lives and they are certainly catching up on their zzz’s, making the most of Delta’s new BusinessElite flatbed product! While they are all taking advantage of a good nap on board, the Brits are most likely to suffer from jet lag (83%) compared to just 40% of Germans. Do you want to know their secret? They simply sleep more and drink a lot of water.
We all love our technology and our phones are now an essential part of planning travel. And our survey confirmed that us Brits are obsessed with the weather, but we’re not alone. In fact, the weather applications were most popular among all those surveyed and the all-important airline applications, including Delta’s own, were a close second.
So that’s what European business passengers like most from a flight. Let us know what films you most like to watch on board, or how you like to kick back while traveling with us.
Lisa O.
Manager, Corporate Communications
May 3rd, 2011 at 12:36 pm
I wouldn’t class Delta as a good airline for European travelers. I myself am a typical European business traveler from the UK to the US via Holland. I needed to change my return leg of my flight due to business issues yet they are not able to do this due to the ticket type. AVOID if you are travelling to and from Europe. Book through Air France or Continental instead.