On Sunday August 23rd, we celebrated the second birthday of “Under the Wing,” your go-to source for all things Delta. Since launching our blog, we’ve seen technology and social media evolve, creating new ways for Delta to interact with you, our customers. So we want to take a look back as well as check in and get your thoughts on where you’d like us to go from here.
With “Under the Wing,” we keep you up to speed on Delta news and events, introduce you to people behind the scenes and on the frontlines, throw in little bits of airline history here and there, and solicit your feedback. We’ve enjoyed great success because of your thoughtful and helpful comments and insights and we’ve enjoyed making your suggestions a reality (including sour cream and onion Pringles onboard!).
And we’ve had fun with our YouTube channel as well. Visitors can check out our now-famous in-flight safety video, watch 25 employee travel guides highlighting our destinations, and more. We also regularly post photos on our official Flickr photostream, and encourage customers like you to post travel pictures to our official Flickr group.
We’re trying to find the best ways in which we can leverage other social media/permission based marketing sites to have the most positive affect on our customers. And we want to make wise decisions as to how we manage our accounts. We need to have the right people in place to monitor, post and respond.
It’s been quite a fun ride!