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Archive for May, 2009


Delta Sky June Issue Hits Newsstands

june09skycover_finalWhen I was named editor-in-chief of Sky last December, the list of to-dos from Delta was pretty short, including one big ask: June needs to be a New York City issue. Having come off of a city magazine prior to joining Sky, I knew it would be a no-brainer to create an issue all about New York. (Bonus: Our global lifestyle editor, Jason Oliver Nixon, lives in Brooklyn.)

I knew that first we needed a cover. But who? Sure, there are the classics: Letterman, De Niro, Scorsese. Buzz-worthy women: Tina Fey, Sarah Jessica Parker. High-profile media types: Matt Lauer, Katie Couric, Anderson Cooper.

But we wanted someone fresh. Someone who has something new. Someone people are talking about.

The result: Jimmy Fallon of Late Night with Jimmy Fallon anchors our My New York feature, which includes 14 noted New Yorkers (Isaac Mizrahi, Soledad O’Brien, Donald Trump, Donna Karan, Mary Louis Parker, Wynton Marsalis, Edie Falco, Derek Jeter and more).

We interviewed Jimmy during his first week on the air and was backstage during Late Night’s first Friday night show. If you’re not flying this month, read the digital magazine here.

What do you think of our New York issue?

Jayne Haugen Olson
Sky Magazine

Sneak Peek: Our Website is Growing

The long awaited transition of delta.com to the same layout of nwa.com: 1024×768 is tentatively scheduled for launch in July.

It has not been a small task to say the least. We’re at close to 600 files and growing. The last time I know that this many files were moved into production at the same time was 2005.

Here is a sneak peek at what the home page will look like (click to magnify):

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Looking forward to answering any questions you may have.

drew
Senior Developer, delta.com

Delta Stories: How Delta Became “Delta”

According to C. E. Woolman, Delta’s principal founder and first CEO, it was his longtime assistant Catherine FitzGerald (picture), who coined the name “Delta” in 1928.

1929-1930-delta-air-service-logo

As Woolman recalled, “When we got into the passenger business and decided to change the company name, we looked for a short name, preferably with five letters. It was Miss FitzGerald who said, ‘Delta.’”  The new name fit the crop dusting company Huff Daland Dusters, based in the delta region of the Mississippi River.

The new name influenced the shape of our first passenger service logo–a triangle–representing the “D” of the Greek alphabet, which is “Delta.” At center is a winged Mercury, the Roman god of travel and commerce.

To celebrate 80 years of service on June 17th, we are sharing stories from the people who launched Delta and from their families about those early days.  Read earlier stories: 1940s In Flight Service, Flying Prop Planes, 1930s Customer Service

Marie Force

Archives Manager

This Week in Promotions | Part I

Starting today, you’ll never miss out on bonus miles again. Each week we’ll highlight our top public promotions to help you get your next award travel ticket even faster.

Delta Shuttle Bonus: Earn 2,500 bonus miles. New low fares and a minimum of 2,500 bonus miles on every shuttle flight.
This campaign is valid until July 26, 2009.

Delta Elite Bonus: Earn up to triple flown miles toward Medallion® status
This campaign is valid until June 15, 2009.

International Bonus: Enjoy up to 50,000 bonus miles in Business Class (or 25,000 in Economy Class) on select new international routes. Enroll by August 31, 2009 and complete travel by September 30, 2009.

Additional terms and conditions apply. Visit each promotion landing page for more information.

And don’t forget – Earn up to 500 bonus miles roundtrip on all flights you book at delta.com. You have until May 31, 2009 to book your ticket and, best of all, you can travel anytime. No enrollment is required!

Kevin Pinto
Manager SkyMiles Promotions

All Delta SkyMiles program rules apply. To review the rules, please visit www.delta.com/memberguide. Each offer subject to the terms and conditions of the individual offer. Offers void where prohibited by law. Offers subject to change without notice. Other restrictions may apply.

Delta Blog Wins Two Major Awards

The Delta blog has been selected to receive two national communication awards for outstanding achievement in the social media world!

Thanks to your ideas, thoughts, and participation, our blog won a 2009 PRSA Bronze Anvil Award and a 2009 IAVA Communicator Award of Distinction.

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CONGRATULATIONS to our Delta employees and partners who contribute to our blog daily and thanks to our frequent commenters and readers for your support.

Tell us, what do you like most about our blog? How can we continue to improve?

Katie
Marketing