Anyone remember the online booking bonus at delta.com?
In the 1990’s the novelty of buying a plane ticket online made some folks a little nervous, so we gave customers bonus miles for booking online at delta.com.
But by 2007, customers like you discovered that in addition to finding Delta’s lowest fares they could rest assured that there weren’t any online travel agency booking fees, that they had access to the full range of advance seat assignments, could check in online, manage their SkyMiles, rent cars, get destination info, and lots more. People no longer needed the additional incentive to book directly at delta.com
Starting today for a limited time, we’re bringing back our online booking bonus. As a thanks to you, our loyal delta.com users, you will now earn up to 500 bonus miles on all flights you book at delta.com between April 28 and May 31, 2009. It’s our way of not only thanking you for your loyalty, but also to encourage other customers to save time and money by going to the only site that guarantees you’ll get Delta’s lowest fares online: delta.com.
Please pass this along to your friends too… Summer is fast approaching and Delta’s the only U.S. airline flying with you to six continents.
Are there any other favorite ‘retro’ promotions or programs you’d like to see return?
Thanks for your loyalty!
Managing Director – delta.com & self-service
Earn 500 bonus miles for each flown round-trip qualifying ticket (250 bonus miles for each one way ticket) purchased at delta.com. A qualifying ticket includes any Delta or Northwest coded flight purchased at delta.com. Flights must be sold under the DL or NW code. Bonus miles do not count toward Medallion® or Million Miler™ status. Bonus applies only to the SkyMiles member flying and purchasing the qualifying ticket at delta.com. Purchase Period: Tickets must be purchased between April 28, 2009 and May 31, 2009 for travel anytime. Bonus miles will post to the SkyMiles account of the qualifying member 4-6 weeks following the end of the promotion (May 31, 2009). All SkyMiles program rules apply. To review the rules, please visit delta.com/memberguide.