Comments on: Northwest’s 1969 Logo http://blog.delta.com/2009/02/20/northwests-1969-logo/ Wed, 08 Feb 2012 06:14:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: meh130 http://blog.delta.com/2009/02/20/northwests-1969-logo/comment-page-1/#comment-3434 meh130 Sat, 14 Mar 2009 22:18:55 +0000 http://blog.delta.com/?p=3712#comment-3434 I remember someone on a marketing oriented web site a few years ago talking about the 1989 Landor logo. He said "It's an N. It's a W. It's a compass pointing to the northwest. In a word, perfect. Don't ever change it." Of course, NWA did change it, so the compass no longer included the N indicating north, and the pointer now faced northeast on the right side of the airplane. I remember someone on a marketing oriented web site a few years ago talking about the 1989 Landor logo.

He said “It’s an N. It’s a W. It’s a compass pointing to the northwest. In a word, perfect. Don’t ever change it.”

Of course, NWA did change it, so the compass no longer included the N indicating north, and the pointer now faced northeast on the right side of the airplane.

]]> By: hyperionblue http://blog.delta.com/2009/02/20/northwests-1969-logo/comment-page-1/#comment-3302 hyperionblue Mon, 23 Feb 2009 18:28:50 +0000 http://blog.delta.com/?p=3712#comment-3302 It's a lovely look but I still prefer the (old) Landor-designed compass logo. I think it was extraordinarily elegant the way the arrow point melded with the slanted N. Subtle was the NW initials... And it never had to point northeast when placed on the side of a plane... It’s a lovely look but I still prefer the (old) Landor-designed compass logo. I think it was extraordinarily elegant the way the arrow point melded with the slanted N. Subtle was the NW initials… And it never had to point northeast when placed on the side of a plane…

]]> By: HWGeek http://blog.delta.com/2009/02/20/northwests-1969-logo/comment-page-1/#comment-3301 HWGeek Mon, 23 Feb 2009 16:04:47 +0000 http://blog.delta.com/?p=3712#comment-3301 I know this is off topic, but I saw a delta plane yesterday or was it Friday. Half Delta half KLM The first half of the plane was White with a Delta logo, then the second part of the plane was light blue with a KLM logo on the tail. I know this is off topic, but I saw a delta plane yesterday or was it Friday.

Half Delta half KLM

The first half of the plane was White with a Delta logo, then the second part of the plane was light blue with a KLM logo on the tail.

]]> By: Yukon 880 http://blog.delta.com/2009/02/20/northwests-1969-logo/comment-page-1/#comment-3292 Yukon 880 Fri, 20 Feb 2009 19:59:39 +0000 http://blog.delta.com/?p=3712#comment-3292 The "New Look" corporate symbol that debuted in '69 was a (then) contemporary derivative of Northwest's long established red tail device, and was created by Clarence K.M. Lee. It was the focus of a new brand, a system-wide "new look," that changed the appearance of every item that carried the Northwest name, from aircraft to letterheads and boarding passes, and everything inbetween! Don The “New Look” corporate symbol that debuted in ’69 was a (then) contemporary derivative of Northwest’s long established red tail device, and was created by Clarence K.M. Lee. It was the focus of a new brand, a system-wide “new look,” that changed the appearance of every item that carried the Northwest name, from aircraft to letterheads and boarding passes, and everything inbetween!

Don

]]> By: TriStar_Fan http://blog.delta.com/2009/02/20/northwests-1969-logo/comment-page-1/#comment-3290 TriStar_Fan Fri, 20 Feb 2009 15:37:29 +0000 http://blog.delta.com/?p=3712#comment-3290 Living in Michigan, I certainly remember this logo. Q: Did NWA have a 'name' for this stylized logo? (i.e. the DL widget)? Living in Michigan, I certainly remember this logo. Q: Did NWA have a ‘name’ for this stylized logo? (i.e. the DL widget)?

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