What do I do? How do I arrange it? What is it going to cost? Pressing questions if you need to get Fido from Point A to Point B. It used to be that it was hard to find the answers on delta.com.
The search engine just didn’t work very well. In the past if you wanted to learn about taking a rifle with you on your hunting trip you might search using the term ‘rifle’ or ‘gun’. Typical. Right? Not on delta.com! You had to use the specific search term ‘firearm’.
We decided that enough was enough. We had to learn more about search capabilities so that our customers could actually find answers to their questions. It was time to engage the nerds—our lovable, helpful nerds—so that all the technical issues could be solved.
A few meetings later we had learned that there were tools that could be engaged to optimize our search engine so that it returned usable results. We won’t bore you with the techie details of all that we had to do—suffice it to say that it involved a lot of typing. But it was well worth it.
Now you can find the answers to these burning questions:
Can I bring antlers home with me? What about a Christmas tree? I’m really looking forward to reliving my visit to Maine—can I bring live lobsters with me? If there is something you can’t find, just let me know.
Happy searching!
Carole Gregory
delta.com
November 17th, 2008 at 9:40 pm
I think this was definately a good idea. One idea that you guys might like once you merge the Delta and Northwest website into one is Alaska Airlines virtual assistant. I’m sure you can think of a cool name for the virtual agent which answers questions and can even search for flights. It’s definately a useful tool and it’s kinda fun to use to.
November 17th, 2008 at 11:59 pm
this is good information..
November 19th, 2008 at 5:51 pm
Thanks for the suggestion for the Virtual Assistant. We are always exploring the idea of implementing new technologies. I will pass this on to the team.
Carole