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Archive for October, 2008


New SkyMiles Award Structure

Hey everyone,

Over the last few months, I’ve talked about our plans to revamp the SkyMiles Award redemption structure, and if you’ve searched for Award Travel at delta.com recently, you’ve experienced firsthand the changes we’ve made.

I’m excited to announce that after months of strategizing, planning and testing, our new three-tiered Award structure has been implemented and is officially up and running at delta.com.

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So what does this mean for you?

First, it means that we listen to your feedback. You tell us you want more redemption options. You want to be able to go where you want to go when you want to go there. So we’ve given you the ability to decide when you fly and how many miles you’ll pay to get to that final destination.

With our new Award structure, the tiers are 25,000, 40,000 and 60,000 miles for travel within the continental U.S. (48 states), Alaska and Canada – and you can mix and match prices and cabins to create your ideal itinerary. That means you now have more flexibility and more options when you redeem miles. And, with last-seat Award availability again at 60,000 miles, if there’s an open seat on the plane and you have enough miles, it’s yours!

So visit delta.com/awardticket and try it out. What do you think? We’re listening.

Thanks for your loyalty,

Jeff Robertson
Vice President – Loyalty Programs

UPDATE 10/21: New comment from Jeff below. For an insiders view of the Award Ticket Calendar on delta.com check out Drew’s Award Ticket Calendar Demystified post here.

UPDATE 11/21: New comment from Jeff below. Thank you all for your feedback.

Travel Style: Fall Travel Shopping Preview

All jetsetting fashionistas worth their black AmEx cards know that purple is the color, suede is the material, and platforms are the shoe of the season. What . . . you didn’t know? Well, let Spendy Wendy school you on the “It” shoe of her dreams: this purple suede Nanette platform ($355) by none other than the Sultan of Stiletto himself, Stuart Weitzman. (You may now genuflect.)

In an interview with Spendy Wendy, Weitzman reveals, “There are actually a lot of things to talk about with this shoe, more than you notice. First of all, it’s the color of the season. Secondly, it’s the look of the season, this high-cut shoe bootie. But in order to make it a sexy look and not a grandma look, I did the peep toe on it. So it became really a sharp-looking shoe, that if you wear it with dark tights and make almost a boot look out of it, it’s really very, very sexy. And it’s a high heel, it measures four inches, but it doesn’t wear like a four-inch heel because it has inside of the shoe a three-quarter-inch platform, and outside of the shoe a three-quarter-inch platform. So if you take the inch-and-a-half platform off the shoe, you are really walking in the pitch of a two-and-half-inch shoe. And that’s why we’re selling so many and it’s so comfortable.”

Whatever you say, Mr. Weitzman! But we’d love the Nanette even if they felt like we were walking on stilts and we had to schedule an appointment with our chiropractor the next day.

Want to check out more hot fall fashions (a croc-embossed, leather envelope clutch in bright Malachite green!) and an original interview with American fashion legend Donna Karan? Then hold on tight to your plastic and check out the “Mode:Road” column in the current issue of Delta Sky.

When you’re traveling, do you go for cool flats or sexy heels? Would you dare to rock these Nanettes on a plane?

Wendy

Note: Delta Sky magazine will contribute to Under the Wing each Wednesday. Tell us what you think!

Insider Tip: More Options for Medallions

Here is an insider’s tip to maximizing the performance of the Awards search utility for our Medallion SkyMiles members: log in and check “I am one of these passengers” on the main search page.

Delta offers more flights in the coach cabin at each pricing level to Medallions than to the general public. In order to see these flights while you are searching, we need to know you are traveling on the itinerary. Bonus: your travel companions get the same benefit.

The checkbox only shows up if you are logged in and eligible for the benefits.

If you forget to do these things, you will still get the benefit: If a lower fare is available based on your login and passenger information, the ticket will be repriced accordingly.

Was this information helpful to you?

Shani Nizan
delta.com

Delta & Northwest, Together on the Pink Plane

Call me a Delta-die hard, but one of the things I love in October is to spot our pink plane at airports and follow its journey. I even take pictures of it when I see it. And apparently so do other folks!

Here’s the latest on Delta’s pink plane:

On October 1st, Delta and Northwest employees welcomed our signature Breast Cancer Research Foundation pink plane to Minneapolis/St. Paul. Given air traffic control sign “Breast Cancer One,” the crowd erupted into thunderous applause as it pulled into Northwest’s Hangar 4 with 80 Delta and Northwest breast cancer survivors onboard.

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The charter flight from New York-La Guardia to Minneapolis kicked off our Delta’s Force for Global Good campaign to support BCRF.

Throughout October, you might spot some flight attendants wearing a limited-edition pink dress, patterned after our signature Richard Tyler-designed red dress uniform. This was in limited supply and bought on their own dime to show support! We’re also selling pink lemonade on all flights worldwide for $2 per glass, with all proceeds benefiting the BCRF.  I noticed on my last plane trip a week ago from NYC (and throughout October) that ground employees are wearing jeans and showing support wearing pink shirts and tops, including the new Delta and BCRF co-branded T-shirts at our “Pink Boutiques.” And LGA and ATL airports had pink balloons everywhere!

Since we began our partnership with the BCRF in 2005, it’s truly ‘awesome’ that we’ve raised nearly $1 million for the foundation through the sale of pink products and donations.

And back to my favorite plane, our pink and white 757 has flown more than 3 million miles to generate awareness for the cause. That’s ‘sweet!’

PS > More scoop: On Tuesday, I heard it’s headed down to Puerto Rico. And then later this month, it gets more sun by traveling to Montego Bay, Jamaica and Cancun, Mexico.

Have you spotted the pink plane? Tell us about your “pink” encounters this month!

Jen Miller
Manager, Content & Marketing
Delta.com

Image of the Week: 1940s Atlanta Airport Postcard

This postcard gives you a glimpse of what air traffic was like at the Atlanta airport in the early 1940s. You can see a 14-passenger Delta Douglas DC-2 up front, and passengers on the second-floor observation deck watching a line of planes loading and unloading in front of the terminal.

The caption on the back of the postcard celebrates Atlanta Municipal Airport as “The ‘Hub of Southern Aviation’–where planes arrive every thirty minutes–and serving seven points of the compass.”

If you would like to see more vintage postcards and photos of Atlanta Hartsfield Jackson International Airport growing through the years into the “world’s busiest airport,” I recommend visiting the new “Atlanta Airport” section of the website Atlanta Time Machine. I think you’ll enjoy your travel back in time through 80+ years of ATL!

Marie Force

Archives Manager