DELTA.COM/CHANGE

Archive for July, 2008


Giving Wings to Products Around the World

Growing up in small-town Canton, Ohio, I always longed to interact with different cultures.

I watched foreign movies on television, read stories about people with pen-pals in far-away places, and when color photos came out I loved looking at beautiful images of distant places. It wasn’t until my first trip to the Bahamas that I learned that a picture, no matter how brilliant, cannot begin to capture the breathtaking beauty of a destination. You need to actually travel there.

Delta has helped me to experience many different cultures since that time. Through my travels, one thing I have discovered that there are so many little-known, natural products that have been used for years to satisfy needs that I grew up addressing with chemicals.

For instance, my husband is from Ghana. I always thought he would be very impressed with the softness of my skin; after all, I had spent a small fortune over the years buying creams and lotions designed to keep me soft and smooth. Yet he never said a word about it. One day, I took the time to feel his skin, and I learned why. Although he had been in the military for over 30 years, his skin was as soft as a baby’s bottom. What was his beauty secret?

Pure shea butter—an inexpensive, natural product in Ghana that we merely hope to see some semblance of among the long list of chemicals in our creams and lotions, yet so gentle you can use it to cook! Who knew that?

We are experiencing a budding awareness and appreciation for natural, chemical-free, environmentally friendly products. Ideally, I would love to be a liaison—researching and traveling to different countries served by Delta, and returning with products and cultural knowledge that will help us to enjoy an improved quality of life, as well as expose some of their products to a broader market and stimulating the growth of international cargo—“giving wings” to a win-win partnership.

Meanwhile, perhaps we could begin sharing information with each other right here on the blog about helpful, practical or little-known uses for natural and unique products from various countries.

Have you discovered any foreign products that you can’t live without?

Melba
Administrative Assistant
Corporate Communications

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2.2

Upgrade Your Beer

On a recent flight back from New York, I opted to have a beverage since it was the “happy hour” and it had been a long day. I was thrilled to try the newest addition to our beer selection, Leinenkugel’s Sunset Wheat. What a treat – as it’s our first foray in craft beers on board.

I love hefeweisens and wheat beers on the ground too, so to share some unbiased views, I looked to the internet, as I always do in my work. Here’s what the online beer review sites say –

  • Brewed in small, high-quality batches, Leinenkugel’s Sunset Wheat is a year-round beer featuring a slightly fruity and citrus character complemented by the gentle spiciness of coriander. It is brewed and balanced with a combination of malted wheat and pale barley malt, cluster hops and natural flavors. An orange garnish adds extra refreshment. Leinenkugel’s Sunset Wheat contains 4.9 percent alcohol by volume (ABV).

I found out they have four other limited-release seasonal beers—all with delicious & memorable names like Leinenkugel’s Summer Shandy, Leinenkugel’s Oktoberfest, Leinenkugel’s Apple Spice and Big Butt Doppelbock. Nice!

Beer Advocate users gave it a B rating overall. Ratebeer.com gave it a rating of 38, whatever that means. More meaningful to me is that most rated it a 3 out of a total 5.

I personally thought that at 30,000 feet, the stronger flavors of this wheat beer tasted so much better than those other light beers. I learned that cool rule from our master sommelier Andrea Robinson!

The beer’s commercial description states,

  • If you’ve ever experienced a Northwoods sunset, you know it’s a moment unlike any other. So instead of putting it into words, we captured the Northwoods’ finest moment in every batch of our all-new Leinenkugel’s Sunset Wheat. Brewed with malted wheat, Cluster hops and natural coriander, Sunset Wheat has a soothing taste that will leave you speechless. It’s like your very own sunset in a bottle.”

I’m not sure it was my own private sunset, but it put a great ending to my day, putting a smile on my face! It seems that at least one of our passengers traveling to Tokyo has noticed too (and also saw that we’ve upgraded our amenity kits!).

Have you tried our new onboard beer?

Jen Miller

Manager, Content & Marketing

delta.com & self service

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2.8

What’s Red Hot, Cool in Blue and Pretty in Pink?

You guessed it! Delta Flight Attendants in their Richard Tyler uniforms!

The Richard Tyler Collection for Delta, inspired by the era of glamorous air travel, includes a wide variety of pieces that are both fashionable and functional. The uniforms, which use the Delta color palette of navy blue and red, are designed to reflect timeless elegance. Some of the items featured in the Richard Tyler Collection for Delta’s female employees are blazers, blouses, felt hat, silk scarves, pants, skirts, and wrap dresses including the signature “Red Dress”!

Designs for Delta’s male employees include blazers, pea coats, pocket squares, dress shirts, and a reversible all-weather coat.

This October, Delta will officially unveil the new limited edition signature “Pink dress” patterned after the Richard Tyler-designed Red dress that can be worn by our female Delta flight attendants in support of the Breast Cancer Research Foundation (BCRF) and National Breast Cancer Awareness Month.

Since 2005, when the Pink Plane first took flight, Delta has raised more than $1 million for BCRF through donations from customers, employees and The Delta Foundation. Delta’s pink and white Boeing 757 flies throughout the year to continue to create awareness for the cause.

What do you think of the new uniform choice for October? Our flight attendants liked the option so much the dresses sold out in only two days!

Greg
Product Specialist
Global Product Development
Sky Magazine

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2.2

July Tunes

What’s your favorite track?

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3.5

Destination: Guayaquil, Ecuador

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3.2