I haven’t even been at Delta for a full year, but I have dug my hands deep into the world of SkyMiles. I’m making my blog debut to give you “backstage” access to one of my many responsibilities, the SkyMiles Online Auction.
Ladies and gentleman, start your bidding! I hope that you’ve had the opportunity to check out the auction at one point or another during your visit to delta.com.
Each quarter I work on opening a themed auction, which has included packages such as whitewater rafting in Tennessee, spa gift certificates, meet and greets with professional athletes including Mariano Rivera and Jeff Francoeur, backstage access at world renowned shows including a Tim McGraw and Faith Hill concert, even the Latin Grammy Awards.
In the months leading up to the auction opening I try to keep my eyes peeled for new and exciting auction items that I think SkyMiles members, like you, might be interested in bidding on. I use the themes to brainstorm ideas to auction off everything from On the Border gift cards, Cruises on the Nile, and a children’s Vespa Scooter for our International auction for example.
I leverage Delta’s wide-ranging portfolio of sponsorships to provide you with access to events you can’t get tickets to such as the world premiere of Wintuk from Cirque du Soleil and the sold out season opener for the Cincinnati Bengals. Currently, the Summer Fun auction is open and some of these packages include an eight day cruise through Alaska’s Inside Passage, a Jennifer Nettles concert experience, a TOUR Academy Experience at TPC Scottsdale, and much much more. Here is a sneak peek at some of our auction themes for the rest of 2008.
Our Q3 auction will be themed around Jetsetter packages. A Delta AirElite private jet card, Medallion status, and Crown Room Club access are just a few of the items I’m exploring for the jetsetters in you. We are also bringing back the popular Holiday Auction at the end of the year.
Do you have any other ideas to help improve the auction? Let me know!
Sarah
SkyMiles
September 1st, 2008 at 6:33 pm
Like me I assume people like to get good deals. I concede that i mean bargains but its got to be at least good deals!
However when i go to auction - i see its really awesome for delta. For e.g. $300 gift card for BP gas station is already at 161k miles. How is this a good deal - buying miles for delta is approx $1500 for 50k miles and even if you use a 1 cent a mile logic its still 30k miles max… same with other auctions…
Would love to see other folks comments as well as yours Sarah - the only way to increase traffic at auctions is if there are “sane” auctions IMO…. perhaps I am completely off and missing something here and some frequent fliers are billionaire miles holders.