The 2008 Tribeca Film Festival recently wrapped up in New York City, and Delta Air Lines had a starring role!
As the official airline for the Festival again this year, I’m proud to say that this is just one of many sponsorship platforms that Delta uses to demonstrate positive change in the communities we serve; and, New York is certainly no exception. As many New Yorkers know, The Tribeca Film Festival was founded by actor Robert De Niro and others following the attacks on the World Trade Center in 2001 to spur the economic and cultural revitalization of lower Manhattan with an annual celebration of film, music, and culture. For those outside of the New York City area, TriBeCa is a neighborhood in lower Manhattan. The name is an acronym for Triangle Below Canal Street.
It was indeed a privilege for me to represent Delta Air Lines, as I presented the best actor and actress awards during the Filmmaker Awards ceremony last Thursday evening. Over the weekend, we participated in the Tribeca-associated Delta Family Festival Street Fair on Greenwich Street. Great times were had by all! As you can see, a few of us even met the original cast of the movie ‘Gotta Dance.’ It just so happened that we chose their movie at a private screening for our premium customers on Saturday afternoon and then we bumped into them walking down the street right after!
The 2008 festival ran from April 23rd through May 4th, and included 121 feature films and 79 short films representing 41 different countries. Among them were 53 world premieres, 6 international premieres, and 30 North American premieres.
At Delta Air Lines, our passion for New York is stronger than ever. Supporting the community through our significant role in the 2008 Tribeca Film Festival is just one of the many ways that we demonstrate our dedication and commitment to this great city.
Thank you for your support of Delta Air Lines. We appreciate your business.
Brian T. Rutter
Director – Sales & Marketing
New York
May 6th, 2008 at 12:24 pm
As a long time guest of the Tribeca Film Festival—not missing and event since its inception in Lower Manhattan in 2002—and a frequent flyer of Delta Air Lines, I was particularly impressed with the visibility that Delta had at this year’s festival.
After listening to Mr. Rutter at one of the festival’s screenings—with his impassioned words about Delta’s commitment to the Tribeca Film Festival and the New York community at large, it was clear that he truly echoes Delta’s mission to invest Global Good into the communities in which its customers live and work.
Not only did Mr. Rutter’s participation elevate Delta’s brand presence at the festival, but his apparent grasp of Delta’s true DNA touched the hearts of all that met him.
Thank you, Delta.
May 6th, 2008 at 2:08 pm
DrK, I’m thrilled that you enjoyed your time with us at Tribeca. As I hopefully expressed from the event stage, Delta Air Lines is committed to New York like never before. And, we’re listening.
Thanks for your support of Delta; thanks also for taking the time to comment. It means a lot to the many terrific Delta people who strive to make things go well for you and all of our customers.
Hope to see you in the air soon.
Brian