Comments on: Remaking the In-flight Safety Video (Part 2) http://blog.delta.com/2008/04/11/the-power-of-social-media/ Fri, 4 Jul 2008 14:34:28 +0000 http://wordpress.org/?v=2.5.1 By: 757flyer http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1730 757flyer Thu, 03 Jul 2008 02:02:16 +0000 http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1730 is there any particular reason that you used a 757 for the video and not a 767, 737, or a 777?

is there any particular reason that you used a 757 for the video and not a 767, 737, or a 777?

]]> By: Chris B. http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1480 Chris B. Sat, 03 May 2008 17:01:52 +0000 http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1480 Austinflyer...we've actually already rebranded the safety cards and cups. JamesK...We kept, "...As you leave the plane..." to keep the script simple. In the extremely unlikely event of a water landing, our highly trained crew members would prepare the cabin and communicate instructions for donning life vests and when to inflate them -- as passengers leave the plane. We'll definitely take your feedback into consideration for the next iteration of the safety video. Geoffrey...I do like the idea of "Heritage" jets, but there is much to be said for a consistent livery and brand...something Delta hasn't had since 1996. However, on a personal note, I do think it would be cool to highlight all the airlines and people that came together to form what will be the largest airline in the world. Thanks for your feedback! Chris- Austinflyer…we’ve actually already rebranded the safety cards and cups.

JamesK…We kept, “…As you leave the plane…” to keep the script simple. In the extremely unlikely event of a water landing, our highly trained crew members would prepare the cabin and communicate instructions for donning life vests and when to inflate them — as passengers leave the plane. We’ll definitely take your feedback into consideration for the next iteration of the safety video.

Geoffrey…I do like the idea of “Heritage” jets, but there is much to be said for a consistent livery and brand…something Delta hasn’t had since 1996.

However, on a personal note, I do think it would be cool to highlight all the airlines and people that came together to form what will be the largest airline in the world.

Thanks for your feedback!

Chris-

]]> By: JamesK http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1470 JamesK Thu, 01 May 2008 16:49:08 +0000 http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1470 I second Geoffrey's idea--I've been toying with some ideas myself for MSFS. At the very least, we'd have: Western Northeast Chicago & Southern and North Central (we want Herman!) Southern Hughes Airwest/Bonanza ...without even getting into "retrojets" for Delta and Northwest Orient. I second Geoffrey’s idea–I’ve been toying with some ideas myself for MSFS.

At the very least, we’d have:
Western
Northeast
Chicago & Southern
and
North Central (we want Herman!)
Southern
Hughes Airwest/Bonanza

…without even getting into “retrojets” for Delta and Northwest Orient.

]]> By: JamesK http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1469 JamesK Thu, 01 May 2008 16:42:47 +0000 http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1469 Chris, it's a nicely-done video. I'm all for anything that makes passengers actually PAY ATTENTION TO THE SAFETY DEMO! However, it contains something that's been a pet peeve of mine over the last two incarnations of the Delta safety video. It's out of print, but there's a terrifically funny book called "Cabin Pressure" written in the 80s by two AA F/As. In it is a chapter giving a sassy look at the safety demo, and in it they point out that you have to wait until you get to the door before inflating a life vest, otherwise (and I paraphrase) "you'll be like the Michelin man trying to get down the aisle". This video is better than previous ones (that show a guy strapped into his BusinessElite seat trying to inflate his vest as the voiceover instructs him to do so "as you leave the aircraft"), but still gives the impression of doing this while at the seat or in the aisle. Can you move the guy to an open doorway while he pulls tabs and blows into tubes? I'll forgive you for the same guy's tooth-sparkle-chime when he holds up the seat cushion if you'll correct this! ;-) Chris, it’s a nicely-done video. I’m all for anything that makes passengers actually PAY ATTENTION TO THE SAFETY DEMO!

However, it contains something that’s been a pet peeve of mine over the last two incarnations of the Delta safety video. It’s out of print, but there’s a terrifically funny book called “Cabin Pressure” written in the 80s by two AA F/As. In it is a chapter giving a sassy look at the safety demo, and in it they point out that you have to wait until you get to the door before inflating a life vest, otherwise (and I paraphrase) “you’ll be like the Michelin man trying to get down the aisle”. This video is better than previous ones (that show a guy strapped into his BusinessElite seat trying to inflate his vest as the voiceover instructs him to do so “as you leave the aircraft”), but still gives the impression of doing this while at the seat or in the aisle. Can you move the guy to an open doorway while he pulls tabs and blows into tubes?

I’ll forgive you for the same guy’s tooth-sparkle-chime when he holds up the seat cushion if you’ll correct this! ;-)

]]> By: Geoffrey http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1397 Geoffrey Tue, 15 Apr 2008 22:39:19 +0000 http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1397 I'm sure its a bit early in the merger to think about this.... However, have you considered painting a few heritage planes like US Airways did? I think it would be a really great way to recognize the history behind Delta (and now Northwest) I’m sure its a bit early in the merger to think about this…. However, have you considered painting a few heritage planes like US Airways did? I think it would be a really great way to recognize the history behind Delta (and now Northwest)

]]> By: Chris B. http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1393 Chris B. Tue, 15 Apr 2008 16:07:02 +0000 http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1393 Austinflyer...we updated our safety cards with the new branding last fall. Geoffrey...we currently have 3 liveries flying (5 if you count the 2 NWA liveries flying!). The 3 are the Interim (1997), Colors in Motion (2000) and Upward & Onward (2007). All the Song planes have been repainted and our MTC team is now working on aircraft in the "Interim" livery. Thanks, Chris Austinflyer…we updated our safety cards with the new branding last fall.

Geoffrey…we currently have 3 liveries flying (5 if you count the 2 NWA liveries flying!).

The 3 are the Interim (1997), Colors in Motion (2000) and Upward & Onward (2007). All the Song planes have been repainted and our MTC team is now working on aircraft in the “Interim” livery.

Thanks,
Chris

]]> By: Geoffrey http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1391 Geoffrey Tue, 15 Apr 2008 04:27:00 +0000 http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1391 Speaking of the paint department why are there 3-4 generations of Delta livery still flying around? Is it a heritage thing? Speaking of the paint department why are there 3-4 generations of Delta livery still flying around? Is it a heritage thing?

]]> By: Austinflyer http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1390 Austinflyer Tue, 15 Apr 2008 00:57:22 +0000 http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1390 What you should next remake is the safety cards, the drink cups, and lastly work with Coca-Cola and make Delta Airlines Coke cans PS havent flown on the new jets in 7 months What you should next remake is the safety cards, the drink cups, and lastly work with Coca-Cola and make Delta Airlines Coke cans

PS havent flown on the new jets in 7 months

]]> By: Katie http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1387 Katie Mon, 14 Apr 2008 18:17:28 +0000 http://blog.delta.com/2008/04/11/the-power-of-social-media/#comment-1387 PS We're currently working with our friends at iTunes to upload the music from the video so you can download for free. Stay tuned! PS We’re currently working with our friends at iTunes to upload the music from the video so you can download for free. Stay tuned!

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