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Archive for March, 2008


Designing the Way You Check-in (Part Deux)
Exclusive Sneak Peek, Kiosk Redesign

Hey, Road Warriors:

It’s Mark again, manager of user experience design for all the great electronic things you, our Delta customers, get to use every day, such as delta.com, GIDS, and today’s subject…Kiosk!

We’re in the midst of redesigning the Kiosk interface and experience. I’d asked for some feedback in September and you all had tons of great comments. We combined those with our own user research, competitive research, and usability testing to produce an entirely new design, which I’m proud to share with you today.

We ordinarily don’t show our in-progress designs to the public so early, but, darn it…you deserve it. We’ve tried to combine the best of the old Kiosk interface with elements of our new brand identity, as well as:

  • improve the overall experience by collapsing multi-screen processes
  • removing extraneous buttons
  • surfacing the options that affect most users
  • auto-advancing screens when possible
  • and, in general, trying to make this as lean, mean, and clean as we can.

Enjoy this sneak peek and look for the full-blown mega Kiosk check-in experience hitting your airport this summer…and, no, we won’t be selling tour t-shirts. (Although…hmmm…maybe red ringer tees with a flaming widget…)

Kiosk 1 Welcome ScreenKiosk 2 First Step

Kiosk 3 Check BagsKiosk 5 Thank You

Mark
Manager, User Experience Design

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Delta Customer Care — Uncensored
Edition

We take great care with the letters we receive, and from time-to-time we receive some interesting mail.

Every coordinator in Delta Customer Care has a file of favorite letters from customers — some that make you laugh out loud and those that beg the question, “What were they thinking?”

Let me introduce you to Melissa, she’s one of the coordinators here…
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And, some passengers also like to send in exhibits to prove their point, like the snack pack well past its prime or the booties tinged blue from the lav leak. Just when we thought we’ve heard everything, along comes another zinger.

Here are some of the favorites from our collection. Enjoy!

When I travel to Europe, I always book Business Elite, which is usually filled with men. On a flight that long, why would you serve brussel sprouts to a cabin full of men? On my recent trip to Dublin, I was kept awake all night by the odor of brussel sprouts being digested.

The passenger behind me asked me to move my seat to the full upright position. I mentioned that I preferred not to, and it should not be a problem because my seat was not fully reclined, plus I wanted to sleep. The passenger in 45E then said I would not be sleeping on this flight and started kicking my seat…

[From one of our junior travelers] I like your airplane. May I have 6 tickets? I will repay you.

Stay tuned for the next edition!

Nancy
Senior Analyst
Customer Care

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