Hi everyone!
Wow. What a week. A huge thanks to you for your support and encouragement in response to our new safety video. It’s hard to believe we’ve already had nearly half a million hits on YouTube in such a short period of time. And, being compared to the beautiful, Angelina Jolie? Well, let’s just say you made this Deltalina’s year.
Here at Delta, there is nothing we take more seriously than your safety. We know that safety videos are traditionally quite boring but the safety instructions we provide onboard are so important that we wanted to make our latest video more interesting and engaging (and yes, we do see you when you’re snoozing, reading a book or talking on your phone instead of listening).
Personally, I’ve wanted to be part of a Delta safety video since I first joined the company more than 10 years ago and finally, I got my big break. We had an amazing group of employees participate in the making of the safety video which actually made those 16-hour days fly right by.
Coming soon, Chris Babb, our internal producer, will share more behind-the-scenes photos and stories about the video with you. In the meantime, on behalf of all of the fabulous Delta employees featured in our new video, thanks for paying attention… And remember, smoking is not allowed on any Delta flight.
Do you have any questions about the shoot? We’ll try to address as many as we can.
Hugs,
Katherine
Flight Attendant – ATL based
March 27th, 2008 at 5:01 pm
Two thumbs way up! Believe me, people will finally direct their attention to the video. And by the way, I like how all the items used in the safety video looked modern and new! Keep up the good work
March 28th, 2008 at 12:54 am
[...] You can read more about the video on Delta’s blog, Who Says Safety Can’t Be Sassy?. [...]
April 22nd, 2008 at 2:28 pm
Great video KatherineL. Now let’s pause and have a moment of silence for people fired from Delta for Blogging and taking pictures. The sheer hypocrisy is galling to me. Ellen Simonetti did not deserve to lose her job. When will Delta step up and do the right thing? Not until its too late..well here in Canada the FLY? ABD Anybody But Delta!! campaign will be kicking off with T-shirts and viral videos. We hope you all enjoy them. You Go Deltalina…
April 23rd, 2008 at 1:53 pm
Stan, Thank you for your comment. For clarification purposes, this video was sanctioned by Delta and carried a corporate message that is focused on our customers’ safety. Anything that involves Delta’s branding in a public display and not for company purpose goes against our business practices and code of conduct.
July 6th, 2008 at 3:20 am
I love the finger wag. This safety video is the best i have ever seen. Katherine is very good in this safety video.
September 29th, 2008 at 12:40 am
[...] some more background, here and here, as well as an interview Lee and Chris Babb, who produced the video, gave CNN back in March. It got [...]
October 30th, 2009 at 1:35 pm
[...] to top it all off, the lady who does Delta’s in-flight safety video. Rand was really, really scared of her. And for the record, he likes red heads. For some reason, [...]