DELTA.COM/CHANGE

Archive for November, 2007


Getting Around Weather Problems

Scenario: So, this morning, you checked the weather forecasts for LAX and JFK and all’s clear. You leave your last meeting, head right to the airport and find…a four hour weather delay. WHAT??

A line of thunderstorms developed in western Pennsylvania slowed the flow of planes into the Northeast. Your flight is rerouted around the thunderstorms by flying over Atlanta to the Northeast. This means farther distance (remember Great Circle Routes), less favorable winds (jet streams are farther north in thunderstorm season), and fitting your flight into the heavy Florida to Northeast traffic flow. This all adds up to lengthy delays even though destination weather is good.

I’m Chief Forecaster-Surface Meteorology and it’s my job to keep Delta’s Operational Control Center aware of any weather problems. Delta and Northwest are the only airlines to have in-house forecasters. Safety is our number one concern.

meteorology1.gif

We make forecasts based on computer models that run on some of the fastest computers in the world at the National Weather Service. (It still takes four hours to run our best model.) We get the model forecast and interpret the results and communicate how the weather affects the operation.

meteorology2.gif

The models are great for large scale winter storms. Not as good on air mass thunderstorm. For tropical systems, they run special models since these are only fair for the physics of the tropics. Our forecasts have improved tremendously as the computers become faster, enough to run the better models. And that should help you next time to get to your destination.

Michael
Chief Forecaster - Surface Meteorology

That Feedback [+] Thing…Helpful or Irritating?

feedback11.gifBack in July we started contracting with Opinionlab because we wanted a better sense for how the 800+ delta.com text pages perform.

Does all that content really meet your needs?

After all, that’s why we put it out there—to answer your product and policy questions so you don’t have to call someone.

I admit it’s been a little overwhelming to start with. We’ve received a lot of feedback since day one…much more than we were expecting. We are definitely hearing your big issues like “prices are too high,” “not enough SkySavers,” “please respond to my email,” and “I want to speak to someone whose English I can understand.”

But know the smaller stuff is getting through too. We found out the “return to top” links stopped working throughout an entire section of the site. And related content like adding contact information to the leadership page and clarifying the email unsubscribe process are being addressed.

So while I wish we had taken care of those things proactively for you, to us your page feedback is really helpful and we thank you very much.

Laura
General Manager
delta.com & self-service

Planeguage Video #4, Shady Lady

Hey guys! Okay, here’s our next video, Shady Lady. Keep your planeguage ideas coming! We’ve got more videos on the way, so stay tuned.

Jaime
General Manager
Marketing

Do you wiki?

Hey guys,

I’ve been brainstorming lately on the possibilities of adding a wiki to delta.com.

So I’m thinking a wiki would be great for our travelers to write and share relevant information and tips about some of our destinations…or heck, maybe we’ll do one for the airports too!

Thoughts?

Jacob
Product Manager
delta.com & self-service

Planeguage Video #3, Kidtastrophe

Hey guys, here’s the next one! Keep sending us your planeguage ideas!

Jaime
General Manager
Marketing