When tasked to get a major corporation into the blogosphere a couple months ago, one of my co-workers got me an “easy” button from Staples.

It’s come in handy quite a bit, but it doesn’t solve all my problems…and today, I’m looking to you for advice.

Well we’ve been doing the blog thing for a few weeks now, and it’s starting to pickup around the office.

And, next week I’ll be hosting a big blogging workshop at Delta HQ to bring more employees into the world of blogging.

My goal is to bring you more of the content you want and at a greater frequency. We want our blog to be interactive, meaningful, and fun. It’s about real people and real conversations.

I’ve also been keeping up with the buzz out in the blogosphere. You’ve asked for our blog to be more organic and more real, and we hear you and are working on it…

So let me pick your brain for a second about how we moderate this experience.

Some of our readers have told us they hope we maintain the reader comments so it’s not a treasure trove of personal gripes, and others have said we need to let more of the negative comments through…

Well, let me ask you, how do you want us to moderate this blog?

I really look forward to this discussion and appreciate your input.

Jacob Morris
Product Manager
delta.com & self-service

P.S. Oh, and a side note…some of you are providing really good comments, but sometimes have swear words, which get filtered out (and we don’t manually edit), so try to keep the comments swearword-free. Thx!

If you have purchased a ticket on delta.com in the past few months, you may have noticed that there have been a few changes.

For example, once you have selected your flights, you are now offered the option to add a car, hotel and other travel related items to your shopping cart. We affectionately call this the “candy” aisle at delta.com.

After months of research, we determined that most of our customers needed one or more of these products as part of their travel experience, and would often come back to delta.com to buy these products or worse yet would visit other websites to complete these purchases.

Prior to implementing this technology, we wanted to:

1. ensure that our customers would be assured of having the most competitive pricing available.
2. offer the best possible experience online.

By partnering with two of Delta’s most valued partners, the AvisBudget Group, along with the Hilton Family of Hotels, we are delivering on our commitment to #1.

As for #2, we continue to refine the experience…in essence we have built the store shelves and need to continue to refine the product offerings.

We also understand that many customers don’t want any other products but Delta flights, and we understand that desire; that is why we have made the “continue with flights only,” or the “no candy aisle” button very visible.

With that being said, we would be very interested in knowing what other products you would like to see offered on delta.com, and your thoughts in general about the experience.

Chuck Jensen
General Manager
delta.com & self-service

Hola y buenos dias,

I can’t believe it’s been a year already! Spanish delta.com celebrated its 1 year anniversary a couple weeks ago.

With our international route expansion, translating delta.com into several languages was a top priority over the last twelve months.

And since the launch of Spanish, we’ve also translated the site into German, French, Italian, Portuguese, Russian, Japanese, and Chinese.

So what languages do you think we should do next and why?

Saludos,
Jacob Morris
Product Manager
delta.com & self-service