If you have purchased a ticket on delta.com in the past few months, you may have noticed that there have been a few changes.
For example, once you have selected your flights, you are now offered the option to add a car, hotel and other travel related items to your shopping cart. We affectionately call this the “candy” aisle at delta.com.
After months of research, we determined that most of our customers needed one or more of these products as part of their travel experience, and would often come back to delta.com to buy these products or worse yet would visit other websites to complete these purchases.
Prior to implementing this technology, we wanted to:
- ensure that our customers would be assured of having the most competitive pricing available.
- offer the best possible experience online.
By partnering with two of Delta’s most valued partners, the AvisBudget Group, along with the Hilton Family of Hotels, we are delivering on our commitment to #1.
As for #2, we continue to refine the experience…in essence we have built the store shelves and need to continue to refine the product offerings.
We also understand that many customers don’t want any other products but Delta flights, and we understand that desire; that is why we have made the “continue with flights only,” or the “no candy aisle” button very visible.
With that being said, we would be very interested in knowing what other products you would like to see offered on delta.com, and your thoughts in general about the experience.
delta.com & self-service