Wow, has this been an experience! It all started when we wanted to create a travel contest to help showcase some of the incredible international cities that Delta serves. That was last year. Now, after many months of work, it is here.
So, what is it? Well, pretty simple really. As a follow-up to our popular SiteSeer Travelcast series, we decided to host a contest where customers were challenged with creating the best video for different destinations. We decided to start with five teams and have elimination rounds — what a great way to get folks at home involved.
So the process goes like this — destination one (Budapest, Hungary) — all five teams are flown to Budapest and given a film crew for two days along with a list of ‘challenges’ that will help show off the city.
Upon their return, each team’s footage will be edited down to around two minutes and posted at delta.com/challenge. Folks at home can vote for their favorite and the team with the least votes is eliminated.
Then the process started over for destination two, which was Buenos Aires, destination three, which was Copenhagen and destination four which is… well, I can’t tell you yet! Where are you hoping it is?
Follow the teams’ progress, vote and enjoy these terrific destinations that Delta can take you to — you can do it all at delta.com/challenge.
Mark Krolick
Managing Director
Brand Communication
September 5th, 2007 at 11:50 pm
If I post a comment, can I get bonus miles?
September 8th, 2007 at 10:43 pm
I really like th idea of Delta using more video on the blog. You should create a Deltatube (ala YouTube) to share the Delta experience with readers and viewers.
September 10th, 2007 at 9:50 pm
I love the Siteseer Challenge. I believe it is really cool and in a way it does sort of make me want to go to these places in the near future. I would definately be up to being on this in the coming years… looks like a one in a million lifetime experience.
September 11th, 2007 at 1:10 am
Countless issues and concerns viewed of errors from the beginning segment shall not reward those whom should have earned the bonus of four votes and only three or so went through.
Concept is wonderful,though what shall occur for resolution of miles to be award for no fault of member voting?
I would have preferred to see unique events per team versus a scheduled style of same events for all members. Whom wants to follow the run of the mill, when the trip purpose is to imagine the sky is the limit.
Whom has blame for early screw ups for members to have miles to be posted? Delta or Amex?
September 21st, 2007 at 3:02 pm
<p>Ademir,</p>
<p>Thanks for the note — and we certainly had a few bumps with the website at the beginning. We quickly learned that due to the popularity of the contest we needed some server upgrades and technology tweaks, which we did.</p>
<p>Also, you are not the only one to suggest more variety in the team videos and I agree. We are currently considering different ways we can make that happen, should we do SiteSeer Challenge 2008! I know the editors worked very hard to ensure the end product showed the city through the eyes of the different teams and added variety as much as possible.</p>
<p>Thanks,<br />
Mark</p>